Meet Chanel Lee, founder of Tasty Toasty, who transformed her digital characters into a thriving merch empire using NFTs, and Wang Shijia, creator of Ang Ku Kueh Girl, a pioneer in local character licensing. They explore what makes characters unforgettable, the balance of creativity and business, and their journeys through merchandising and licensing. Enjoy insights on storytelling, navigating international markets, and the future of physical products as they share strategies for turning characters into global sensations.
