Chad Waetzig

Chad Waetzig, CMO of Crunch Fitness, shares insights from his journey in the fitness industry, where he’s focused on making fitness fun and inclusive. He discusses the secrets behind scaling a brand across 500 locations and the significance of marketing beyond just ads. Chad dives into how social media impacts career aspirations and the importance of location and word-of-mouth, especially among young consumers. He emphasizes the need for emotional connection in post-pandemic marketing and his belief that fitness doesn't have to be serious to be effective.