Chad Maxwell

Chad Maxwell, President of Kelly Scott Madison, brings a unique perspective to advertising, rooted in his background in anthropology. He discusses how understanding human behavior shapes hiring and client strategies. Maxwell also delves into the agency's balance between independence and partnerships in the creative realm, as well as the impact of geography on staffing and client interactions. He emphasizes the importance of relationships over budgets when navigating platform support, shedding light on the agency's approach to growth and culture.