Chad Carelton

Chad Carelton, CEO of Good Company, leads a 3PL that efficiently ships over 3 million orders yearly for just 20 clients. In this enlightening conversation, they discuss the common pitfalls brands face with 3PLs and how to remedy them. Chad explains the importance of aligning incentives for better logistics and dives into cost structures behind fulfillment. He shares strategies to optimize warehouse operations, manage returns as opportunities, and tackle the decision of in-house fulfillment versus outsourcing, all crucial for profitable e-commerce.