Ceylon Andi Hickman

Chris Paouros, Vice-Chair of the Football Supporters' Association, critiques Sky’s rapid cancellation of their TikTok channel aimed at female sports fans, arguing it blurred lines and lacked authenticity. Ceylon Andi Hickman from Football Beyond Borders emphasizes the need for genuine youth engagement, suggesting that connecting women’s football with music and culture could be key. They propose creating social spaces around matches instead of separate channels, aiming to foster a more inclusive and engaging environment for young female audiences.

Ed Davies, Policy Director at the Centre for Social Justice, and Ceylon Andi Hickman, Director at Football Beyond Borders, dive into the pressing challenges facing young men today. They discuss the influence of technology and societal pressures that contribute to feelings of isolation. The conversation highlights the urgent need for mentorship and positive role models. They also explore the detrimental effects of social media and the importance of fostering real-life connections and community support to help young men navigate their identity and challenges.