Ceren Budak

Associate professor at the University of Michigan School of Information. Her work focuses on news production and consumption, election campaigns, and online social movements, with a recent emphasis on quantifying how retailers and ad firms support misinformation and disinformation.

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Jan 28, 2025 • 47min

Demystifying the Disinformation Marketplace

Ceren Budak, an Associate Professor at the University of Michigan, dives into the complex disinformation marketplace. She discusses the intricate ties between advertising and the spread of misinformation, advocating for transparency in ad practices. Budak highlights the challenges that researchers face in a climate filled with disinformation, emphasizing the need for accountability in media. The conversation also explores how evolving technologies may reshape online community dynamics, aiming to create healthier digital environments free from misinformation.

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