CEO of IMAX
The leader of a major film company discussing the impact of R-rated films on business.
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Aug 19, 2024 • 8min
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The CEO of IMAX, a titan in the film industry, shares insights on how R-rated blockbusters like Deadpool and Wolverine are reshaping box office dynamics. He highlights the unexpected success of these films and their ability to draw audiences back into theaters. The discussion also touches on the broader impact of viewer engagement and the film industry's evolution in response to changing market trends.
