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Celia Hatch
Founder of Buff Clucks and serial entrepreneur who scaled a backyard-chicken herbal supplement business to seven figures using Meta ads, landing pages, subscriptions, and retail distribution.
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Nov 11, 2025
• 49min
Buff Clucks: From Homework Assignment to 7-Figure Chicken Brand
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Celia Hatch, the dynamic founder of Buff Clucks and a serial entrepreneur, shares the extraordinary journey from a dream about chicken supplements to running a seven-figure business. She discusses how her son's school project sparked the idea and how she scaled it using Meta ads and innovative marketing strategies. Celia reveals insights on the booming backyard chicken market, the importance of educating customers through content, and the clever 'sneeze warning' that set her brand apart. Tune in for tips on scaling, subscriptions, and her wish for an improved Shopify store!
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