Celeste Wang
Media insights analyst and lead author of the platform insights report on Reddit, presenting data and analysis on Reddit’s ad revenue growth and product developments.
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Sep 23, 2025 • 23min
The rise and rise of Reddit
Celeste Wang, a Media insights analyst and lead author on Reddit analytics, highlights Reddit's impressive 49.6% ad revenue growth and its unique conversational style. Ayaz Hussain, the Paid Social Account Director at VCCP Media, shares effective advertising strategies on the platform, emphasizing community targeting and creative ad formats like promoted AMAs. Together, they explore Reddit's evolving landscape and how brands can harness its strengths for impactful engagement.
