Get the app
Celeste Huang
Data journalist at WARC focusing on media and advertising trends, co-author of the Global Ad Trends report who provides data-driven insights on gaming audiences and regional behaviour.
Best podcasts with Celeste Huang
Ranked by the Snipd community
Aug 20, 2024
• 22min
Gaming – Advertising's untapped opportunity
chevron_right
In this engaging discussion, Alex Brownsell, Head of Content at WARC, and Celeste Huang, a data journalist at WARC, dive into the untapped potential of in-game advertising. They explore the surprising $6.7 billion ad spend in gaming and the complexities of targeting diverse audiences across platforms. With insights into regional gaming habits and the contrasting preference for dynamic formats, they highlight the need for improved measurement tools to drive greater brand investment in this vibrant ecosystem.
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app
