Celeste Huang

Celeste Huang, a media insights analyst and lead editor on the Amazon report at WARC Media, shares insights on Amazon's surge as a top advertising platform. She discusses the shifting landscape of retail media and how Amazon's ad business projects to exceed $60 billion. The conversation digs into Prime Video and Twitch's pivotal roles in attracting younger audiences. Huang also highlights how Amazon's innovative ad strategies and AI tools are reshaping brand marketing, revealing the critical link between digital ads and Amazon sales.