Cathy Yoder

Cathy Yoder, known as "The Queen of Air Fryers," has built an impressive content-driven Shopify business with over 700K YouTube subscribers. She shares how she transformed viewer engagement into sales through successful cookbooks and air fryer accessories. Cathy discusses leveraging YouTube as a lead generator, creating user-focused products, and the balance between perfection and progress. She emphasizes the power of audience feedback, effective monetization strategies, and the importance of authenticity in connecting with fans.