Cathy Taylor

Cathy Taylor, a WARC representative, is joined by Jon Waite from Havas and Mike Follett from Lumen to dive into groundbreaking attention research. They discuss how aggregate attention time can enhance advertising results and why brands should measure attention value per consumer. The conversation reveals that different marketing goals require varied attention strategies—awareness campaigns thrive on frequent small hits, while sales-focused efforts benefit from deeper attention with less frequency. Get ready to rethink how attention shapes your marketing!

Adi Kishore, Inside Director at WARC, shares data-driven insights on the economic challenges shaping consumer trends for 2026. Cathy Taylor, WARC's US commissioning editor, explains how millennials and Gen Z are redefining life milestones amid uncertainty. Cecelia Parrish of Rival discusses the shift towards emotional motivations over traditional milestones, emphasizing the significance of microcultures. Together, they examine the 'vanishing middle' phenomenon, highlighting strategies for brands to adapt, from premiumization to catering to intentional spending.