Cathy (Kathy) Sun

Cathy Sun, VP of Ecommerce at AppLovin, joins to discuss the innovative Axon self-serve ads platform, revolutionizing rewarded mobile gaming ads. She highlights the effectiveness of long-form clickable inventory in boosting e-commerce performance. The conversation dives into creative strategies, emphasizing the importance of varied ad formats and interactive tactics. Cathy shares success stories of brands optimizing their ad spend with Axon and explains how AppLovin's predictive algorithms drive impressive results, making it a valuable complement to Meta's advertising landscape.