Cathy Edwards

Cathy Edwards, VP of Search at Google, shares insights on the latest search features and the evolving role of generative AI. She details the new 'Follow' feature for personalized experiences and the innovative 'Notes' product that encourages user feedback without affecting search rankings. Edwards discusses how AI enhances content discovery and navigates challenges in publisher relationships, while also addressing SEO concerns amidst shifting social media dynamics. Tune in for a fascinating look at the future of search and user engagement.