Cathy Cohen, a renowned political scientist at the University of Chicago, delves into the critical role of young voters in shaping elections. She discusses the groundbreaking GenForward Survey, revealing the unique perspectives and priorities of diverse young voters, especially those of color. Cohen uncovers the discontent young voters feel toward major parties and emphasizes their focus on economic issues like inflation and housing. She highlights the importance of tailored messaging and social media engagement to mobilize this pivotal demographic for upcoming elections.