In this conversation with Cathryn Lavery, founder of BestSelf Co., she shares her inspiring journey from crowdfunding success to navigating business challenges. Cathryn discusses the key elements needed for a successful crowdfunding campaign, including the power of storytelling and community engagement. She opens up about overcoming difficulties like embezzlement and the complexities of selling and buying back her company. Tune in to learn transformative marketing strategies and how resilience plays a crucial role in entrepreneurship.

In this engaging conversation, Cathryn Lavery, an entrepreneur who sold her multi-million dollar business only to buy it back, shares her remarkable journey. She reveals essential tips for navigating the complexities of selling and repurchasing a business. Cathryn discusses the emotional challenges and strategic decisions involved, including how COVID impacted her operations and led to innovative solutions. She also highlights her experience with embezzlement and the importance of AI in enhancing business efficiency and integrity.

Cathryn Lavery, founder of BestSelf Co. and former architect, shares her inspiring journey of transforming a personal project into a multi-million-dollar e-commerce business. She reveals how managing her ADHD fueled her entrepreneurial spirit and the importance of analog tools in a digital age. Cathryn discusses the rollercoaster of selling her company to private equity and buying it back, offering insights on customer loyalty and team dynamics. She also explores how AI can streamline operations and enhance business efficiency.