Cathryn Lavery

In this conversation with Cathryn Lavery, founder of BestSelf Co., she shares her inspiring journey from crowdfunding success to navigating business challenges. Cathryn discusses the key elements needed for a successful crowdfunding campaign, including the power of storytelling and community engagement. She opens up about overcoming difficulties like embezzlement and the complexities of selling and buying back her company. Tune in to learn transformative marketing strategies and how resilience plays a crucial role in entrepreneurship.

Cathryn Lavery, an entrepreneur from Northern Ireland, shares her candid insights on rebuilding a business post-PE buyback. She discusses the transformative role of AI in efficiency and creativity, revealing surprising challenges and innovations in hiring. Lavery emphasizes the strength of a 'smart, hungry, coachable' mindset over mere experience. The conversation also dives into the implications of global talent pools and the future of traditional roles like the EA, hinting at significant shifts in the job landscape as technology evolves.

Join Cathryn Lavery, an entrepreneur and founder of BestSelf Co., as she recounts her fascinating journey of selling and buying back her business. She shares invaluable insights on the challenges entrepreneurs face during sales, including negotiation tips and emotional hurdles. Discover her experiences with a major theft and how she's leveraging AI to boost efficiency. Cathryn also discusses adjusting business strategies post-COVID and the significance of reclaiming control instead of relying on external management.