Catherine Walstad
Chief Media Officer at Marketing Architects. Joined Elena and Angela to discuss the state of CTV advertising.
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Apr 8, 2025 • 36min
The CTV Hype Cycle: Separating Fact from Fiction
Catherine Walstad, Chief Media Officer at Marketing Architects, joins the conversation to unravel the complexities of Connected TV (CTV) advertising. With CTV ad revenue projected to soar, she discusses major advertiser concerns about transparency and ROI. Catherine emphasizes the dual role of CTV in both brand and performance marketing, while also addressing the challenges of measurement and high CPMs. The chat also dives into emerging trends like shoppable ads, making it clear that CTV is a pivotal part of modern advertising strategies.
Jan 9, 2024 • 29min
Is 2024 the Year of CTV?
Catherine Walstad, VP Media, joins Elena, Angela, and Rob to discuss the potential and pitfalls of Connected TV in 2024. They cover topics such as CTV ad spend, the future of TV advertising, targeting challenges, CTV measurement, testing creative in CTV, and driving CTV results for performance marketers.
