Catherine Smith Licari

Catherine Smith Licari, creator of the Small Business Planner, shares her entrepreneurial journey, highlighting her tactical strategies for building a predictable sales engine. She discusses sourcing high-quality products, the impact of intentional planning, and leveraging social media for brand growth. Catherine opens up about the challenges of her IVF journey, demonstrating how real-life struggles can coexist with business success. Her insights on navigating personal challenges while scaling towards nearly 7-figures make this conversation truly inspiring.