Catherine Reed

Catherine Reed, an international marketing consultant based in Vienna and a lecturer on business, joins to share her expertise on negotiating import duties and tariffs. She highlights the importance of transparent communication and building strong partnerships with distributors. They discuss innovative strategies like creating a 'Tariff Impact' spreadsheet and leveraging cooperative planning to turn challenges into opportunities. The conversation also explores flexibility in pricing agreements amid market volatility and the significance of scenario planning for long-term success.