Catherine Olivier

Catherine Olivier, a savvy sales and business development advisor, dives deep into the evolving landscape of sales. She argues that the era of single-point selling is over, emphasizing the importance of engaging with entire buyer committees for success. Catherine shares insights on account mapping and building internal champions by connecting with all stakeholders early on. She offers tips on communicating effectively without overwhelming prospects and tailoring messages to specific roles within an organization. Creativity in outreach methods is key, ensuring sellers become known and trusted.