In this engaging discussion, Catherine Gudis, a history professor and author, explores the rich cultural history of billboards, while Wendy Liu, a critical tech writer, critiques their impact on community identity. Matt Stevens, a culture critic, sheds light on how billboards shape the entertainment landscape in Southern California. The trio dives into nostalgic memories of hand-painted signs, the tension between traditional and digital advertising, and how these visual markers reflect California's evolving values. They invite listeners to share their own billboard stories, highlighting their quirky charm.
