Casey Watalevich

Casey Watalevich and Allie Walsh, co-founders of Canyon Coffee, share their unique journey in building a seven-figure coffee brand. They discuss how their nontraditional backgrounds fueled a design-first approach, targeting boutiques instead of cafes. The duo emphasizes organic sourcing and community engagement, using creative content marketing to foster growth. From thoughtful packaging to the challenges of bootstrapping, their story highlights innovative strategies that prioritized sustainability and relationships, all while navigating industry shifts.