Casey Sawyer

Casey Sawyer, the digital marketing manager for the Hillsboro Hops, shares insights on leveraging Awarity for impressive returns on ad spend, achieving 4 to 5 to 1. He discusses how tailored ad placements and audience targeting have transformed their ticket sales. The conversation highlights strategies like time-bound promotions creating urgency and the critical role of retargeting website visitors. Sawyer also touches on effective budgeting techniques for maximizing ROI, showcasing the importance of data in refining their marketing approach.