Casey Jacox

Sales leadership coach and author of "WIN the RELATIONSHIP – Not the DEAL." Founder of Winning The Relationship, LLC, a consulting firm providing fractional executive sales leadership and coaching.

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Jul 21, 2025 • 48min

[Stage] Casey Jacox - The Sales Mindset That Builds Trust & Closes More

In this enlightening discussion, Casey Jacox—sales leadership coach and author of "WIN the RELATIONSHIP – Not the DEAL"—shares insights from over 20 years in sales. He emphasizes the transformative power of building genuine relationships, advocating for curiosity, humility, and patience. Casey explains how saying "no" can preserve integrity and prevent burnout in teams. He debunks the dangers of automation-first sales, and offers tactical advice on creating authentic connections that drive long-term success in staffing and recruitment.

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