Casey Drake

Casey Drake, VP of Sales at Endear, transitioned from being the company's first Account Executive to leading innovative sales strategies. He explains why his team abandoned the traditional SDR model in favor of full-cycle Account Executives, focusing on effective signal-based prospecting. Casey shares insights on measuring prospecting metrics, fostering customer relationships through technology, and the need for integrated sales strategies. He emphasizes engaging clients thoughtfully and integrating automation while adapting to the evolving landscape of sales.