Carson Kotnyek

Carson Kotnyek, VP and Head of Loyalty and Ecosystems at Zafin, discusses the vital evolution of banking loyalty in the digital age. He emphasizes how customers now demand personalized experiences rather than just traditional rewards. Kotnyek highlights the challenges traditional banks face with outdated systems while showcasing the need for integration of technology and real-time engagement. He also touches on the importance of understanding customer lifestyles and using personalized strategies to transform banking customers into passionate advocates.