Carrie Yury

In this engaging conversation, Carrie Yury, Head of UX Research at JPMorgan Chase, shares her extensive background in human-centered design and strategic thinking. She introduces the concept of 'living strategy', emphasizing agility in adapting strategies. Carrie discusses the importance of qualitative research, showcasing how customer insights can shift executive perspectives. She also explores the changing role of AI in ethnography, urging a focus on enhancing user experiences rather than just efficiency, while linking creativity to strategic advancement.