Carrie Bosworth is the SVP of Sales at Checkr, where she transformed their sales strategy by integrating outbound techniques after a successful inbound-only phase. She discusses the challenges of adapting hiring practices and developing effective playbooks. Carrie emphasizes the importance of personalization in messaging and constructing a solid Business Development Representative team. Additionally, she dives into defining Ideal Customer Profiles, territory management, and the operational discipline needed for balancing inbound and outbound sales approaches.