Carolyn Tisch Blodgett, co-owner and Governor of Gotham FC and owner of the NFL’s New York Giants, shares her insights on building a billion-dollar sports franchise. She discusses the booming NWSL and the intricacies of owning a women’s soccer team. Carolyn offers lessons from her time at Peloton, emphasizing branding and fan engagement. She explores the challenges of transforming Gotham from acquisition to NWSL champions and highlights sponsorship dynamics that amplify team loyalty. Discover how women’s sports are reshaping the landscape in the US!