Caroline Weaver

Caroline Weaver, founder of the Locavore Guide, passionately shares her insights about supporting New York City's small businesses. She discusses the unique challenges and opportunities in the local business landscape, particularly the resurgence of independent shops like bookstores and vintage stores. Caroline sheds light on the ethical considerations of monetizing local resources, the power of in-person retail experiences, and the importance of storytelling in connecting with consumers. Tune in for a deep dive into the charm of local sourcing!

Caroline Weaver, owner of CW Pencil Enterprise and author of 'The Pencil Perfect', joins to explore her lifelong passion for pencils. She shares her entrepreneurial journey from online shop to brick-and-mortar success amidst challenges. The conversation dives into nostalgic memories linked to pencils, comparing them to modern digital tools, and highlights unique product designs. With insights on the pencil's enduring charm, Caroline rekindles appreciation for traditional writing tools while discussing her book's fascinating narrative.