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Caroline Walthall

Director of Product & Lifecycle Marketing at Quizlet, driving user retention, re-engagement, and subscription growth. Expert in understanding churn behavior and leveraging social proof for win-back strategies.

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Mar 8, 2025 • 18min

How to Re-Engage Churned Users — Caroline Walthall, Quizlet

Caroline Walthall, Director of Product & Lifecycle Marketing at Quizlet, dives into the art of re-engaging churned users. She discusses the significance of cancellation surveys and how understanding user motivations can enhance retention. Personalizing content and employing social proof are key strategies that drive reconnection. Walthall also emphasizes the power of flexible subscription options, which help users feel in control. Discover how targeted discounts can be used wisely to bring back price-sensitive users while maintaining revenue.