
Caroline Jack
Associate professor in the Department of Communication at UC San Diego and author of Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century (U Chicago Press, 2024).
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Nov 13, 2025 • 1h 11min
Caroline Jack, "Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century" (U Chicago Press, 2024)
Caroline Jack, an Associate Professor of Communication at UC San Diego, explores how sponsored economic education media shaped American capitalism. She delves into the role of ephemeral materials like pamphlets and PSAs, funded by corporations to promote ideals of free enterprise disguised as public service. Jack discusses the tension between education and commercial interests, the rise of promotional nationalism, and how these narratives continue to influence contemporary perceptions of corporate responsibility. Plus, she highlights instances of public resistance to these campaigns.

Nov 13, 2025 • 1h 11min
Caroline Jack, "Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century" (U Chicago Press, 2024)
In this discussion, Caroline Jack, an associate professor at UC San Diego and author of "Business as Usual," explores how sponsored media has shaped American capitalism. She uncovers the subtle ways companies used public service announcements and educational films to promote a vision of free enterprise as patriotic. Jack highlights the tension between educational values and marketing, tracing promotional nationalism from WWI to modern advertising. She also shares examples of audience resistance to these campaigns, revealing the ongoing impacts of this media on public perception today.


