In this discussion, Caroline Bright, a strategy expert from Ricoh Europe, delves into the complexities of digital market trends and the unique challenges faced by the pub industry. Emma McClarkin, representing the British Beer and Pub Association, highlights the looming effects of increased business rates and potential pub closures. Meanwhile, Claire Burnett from Chococo sheds light on fluctuating cocoa prices and the implications for chocolate consumption. Zoe Gillespie provides insight into the broader economic landscape, exploring commodities and inflation pressures.