Carly Berna

Gabe Cooper, CEO of Virtuous, and Carly Berna, Vice President of Marketing, explore the key donor performance metrics crucial for nonprofit success. They highlight the importance of donor retention, emphasizing the need for personalized communication and automation. The conversation delves into the challenges nonprofits face and how leveraging clean data and AI can enhance fundraising efforts. Strategies to engage everyday donors and adapt to evolving donor behaviors are also discussed, making it clear that data-driven insights are essential for future growth.