Carlos Soares

Carlos Soares, SVP of Data, Analytics & AI at Brenntag, discusses the transformative power of data in global operations. He emphasizes the critical importance of defining problem statements and tackling dual streams of transformation. Soares reveals how hiring 'purple' teams fosters innovation and why AI will augment human decision-making. He shares insights into building a data culture that impacts EBITDA and the necessity of quick wins for credibility. The phenomenal success of their 'Customer Growth Engine' showcases the tangible benefits of a data-driven approach.

Join Eleanor Manley, an AI entrepreneur and consultant, Sebastian Rau, director of advanced analytics for ICIS, and Carlos Soares, senior VP for data, analytics & AI at Brenntag, as they navigate the transformative potential of AI in the chemical industry. They delve into how AI can enhance sales, marketing, and supply chain operations while emphasizing the necessity of human oversight. The discussion covers the challenges of integrating AI, the importance of clean data, and the ethical implications of automation, advocating for a balance between technology and human insight.