Carlos Cashman, co-founder and co-CEO of Thrasio, shares insights from the lucrative world of Amazon sellers. Thrasio, remarkably profitable since its inception, navigates the complexities of e-commerce while acquiring third-party brands. Cashman discusses branding evolution, the importance of consumer feedback, and strategic delegation in leadership. He emphasizes the value of action over planning in entrepreneurship and reflects on personal experiences that shaped his journey. Dive into the dynamic interplay of scaling businesses and understanding consumer behavior!