Carla Johnson, a speaker, educator, and author known for her expertise in innovation, joins the conversation to tackle the crisis of imagination in marketing. They explore the need to break through industry dullness, discussing the importance of playful, childlike creativity. Insights on cultivating creativity amidst work pressures and leveraging AI for innovation are shared, alongside an inspiring journey from selling t-shirts to launching themed bakeries. With anecdotes and practical habits, they encourage marketers to embrace audacity in their strategies.
