In this engaging talk, Carl Kwan, owner of Kwan Multimedia and a veteran in video marketing, discusses the power of video in boosting audience engagement and authenticity. He shares his journey sparked by a request from Korean Airlines, emphasizing how businesses can effectively utilize foundational videos to build trust. Carl also delves into the evolving role of AI in video production, highlighting the balance between efficiency and genuine connection. Discover tips on starting a video strategy and the importance of targeting the right audience!