Carl Hartman

Carl Hartman, a former global client leader at WPP and IPG and founder of the new agency Hartmore, shares his insights into the advertising landscape. He discusses the financial challenges facing major agencies like WPP and contrasts them with Stagwell's improvement. Hartman emphasizes the crucial role of global account leaders in navigating client relationships and agency dynamics. The conversation also touches on industry profitability metrics and innovation, illustrating the evolving nature of brand equity in advertising.