Carl Bass

Carl Bass, a renegade and reluctant executive, steered Autodesk out of the global economic crisis. He discusses transitioning to a subscription model, uncovering stock option backdating, balancing stakeholder needs, and dealing with activist investors. He also shares his personal journey in math education and drops out of college to become a metalworker and builder.

Carl Bass, former CEO of Autodesk, shares his unconventional leadership journey through turbulent times, including the 2008 financial crisis. He reflects on balancing bold decisions with uncertainty, revealing how he even risked his own money on a new business model. The conversation delves into his transition from dropout to tech entrepreneur, and the strain of leading during crises with ethical dilemmas. Bass's strategic shift to a subscription model, amidst initial backlash, highlights the importance of innovation and conviction in achieving long-term success.