In this engaging discussion, Carina Perkins, a Senior Analyst at EMARKETER specializing in retail, explores how generative AI is transforming the shopping experience. She highlights its role across the shopper journey, from advertising to customer service, and the tension between consumer control and AI reliance. Carina delves into the importance of trust in AI recommendations, the limitations of AI with emotionally-driven purchases, and emphasizes the need for retailers to focus on seamless shopping experiences that resonate with consumers.
