Carina Chaz, founder of DedCool, a genderless fragrance brand, discusses the evolving fragrance industry and how her brand carved a niche by integrating scents into everyday items like laundry detergents. She shares her journey from a passion for perfumery at 13 to launching a brand that appeals to diverse audiences, especially Gen Z. Chaz highlights the significance of community engagement, grassroots marketing, and how the pandemic reshaped routines, transforming fragrance into an essential part of daily life.
