Carina Chaz

Carina Chaz, the innovative founder of DedCool, built her multimillion-dollar fragrance company as a solo entrepreneur. She discusses her journey from a passionate idea to a thriving brand, highlighting the pivotal role of community engagement and social media. Carina emphasizes the importance of consumer feedback in shaping products and shares valuable lessons on perseverance and resilience through early setbacks. She also delves into transitioning from self-funding to securing private equity, navigating the challenges of scaling while fostering collaboration.

Carina Chaz, founder of DedCool, a genderless fragrance brand, discusses the evolving fragrance industry and how her brand carved a niche by integrating scents into everyday items like laundry detergents. She shares her journey from a passion for perfumery at 13 to launching a brand that appeals to diverse audiences, especially Gen Z. Chaz highlights the significance of community engagement, grassroots marketing, and how the pandemic reshaped routines, transforming fragrance into an essential part of daily life.

Carina Chaz, the innovative founder of DedCool, created her first fragrance at 13 and already broke barriers with her genderless, vegan, and non-toxic scents by 21. She shares the whirlwind journey of her brand, from selling out 1,000 bottles to being featured at major retailers like Barneys and Sephora. Carina discusses her unique scent inspirations, including the influence of her upbringing and her favorite essential oils. She also dives into how fragrances can serve as a powerful means of self-expression, reflecting personal identity and challenges in the beauty industry.