Carey Grange, Chief Brand Strategist at Growth Envy Marketing and a veteran in the beauty industry, shares her expertise in performance marketing. She discusses the evolution from infomercials to today's D2C models, emphasizing the power of authentic storytelling. Carey highlights the importance of creating real value without relying on discounts and the necessity of continuous testing for campaign success. She also presents insights on effective strategies for engaging audiences and driving growth in a competitive landscape.