Campbell McLaren

Campbell McLaren, the TV producer behind the UFC, discusses the groundbreaking birth of the Ultimate Fighting Championship in 1993, emphasizing its unruly and chaotic fights. He reveals how he used controversy for clever marketing, which drew fierce criticism, most notably from Senator John McCain. McLaren also shares insights on the early struggles and pushback the organization faced, including a powerful New York Times article that threatened its future. His unique perspective brings to life the dramatic inception of a now-global phenomenon.