Join John Short, CEO of Compound Growth Marketing, Cammy Keiler, Chief Customer Officer, and Dan Guenet, GTM Engineering Lead, as they unpack the exciting world of GTM engineering. Discover how this new role differs from RevOps and why it’s essential for B2B teams. They share real-world examples of GTM engineering in action, from AI-driven sales tools to innovative mid-funnel campaigns. Learn how GTM engineers boost revenue per employee and the key tools they use to drive impactful results in today's marketing landscape.
