Camilo Jiménez

Camilo Jiménez, the former regional loyalty leader for Mercado Libre and Mercado Pago, shares insights into the groundbreaking transition from point-based rewards to a subscription model called Meli+. He discusses the strategic alliances with major brands like Disney+ and Deezer that amplify member benefits. Camilo highlights the significance of performance metrics in loyalty programs, the role of cryptocurrency, and the emphasis on innovation within the company culture to enhance user experiences and drive customer engagement.