Callum Weir

Callum Weir, a researcher at Labour Together and a savvy pollster, dives deep into public perceptions of immigration. He shares groundbreaking insights on how poll question design can shift issue rankings, revealing that while immigration is top of mind, the cost of living is the real priority for daily life. Weir discusses the surprising influence of media on immigration salience and the demographic nuances affecting voter opinions. Should politicians start focusing more on cost of living instead of immigration? It’s a thought-provoking debate!