Callum Mckeefery

Callum McKeefery, founder of Partner.io and former CEO of Reviews.io, shares his inspiring journey from financial struggles to selling his SaaS company for $82 million. He talks about customer acquisition strategies and the importance of feedback in product development. Callum also discusses innovative guerrilla marketing tactics and the value of hiring from non-traditional backgrounds. Listeners will discover how he navigated the emotional complexities of selling a business and the importance of validating ideas while addressing underserved market needs.