Callum Ballard

Callum Ballard, Analytics Director at Omaze, shares insights on leveraging metric trees to enhance business clarity in a charity prize draw organization. He discusses the pitfalls of traditional dashboards that lead to metric overload and emphasizes a mathematical approach to metrics for better decision-making. Callum explains how to build your first metric tree, proving its value to stakeholders, and reveals how this visualization technique can uncover hidden opportunities and streamline team focus on vital KPIs.